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EruIluvatar EruIluvatar
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2 years ago
The construction of a Stapel scale begins with the determination of a concept or object to be rated, usually a brand or company with the researcher then selecting bipolar pairs of words or phrases that could be used to describe the object's salient properties.

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Marketing Research

Marketing Research


Edition: 9th
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ethom947ethom947
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2 years ago
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EruIluvatar Author
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2 years ago
Thanks for your help!!
patyfeitosa
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Yesterday
Good timing, thanks!
macbookpro1
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2 hours ago
Smart ... Thanks!
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