A marketing researcher should have a basic understanding of sample size determination because ________.

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A marketing researcher should have a basic understanding of sample size determination because ________.

A marketing researcher should have a basic understanding of sample size determination because ________.

▸ sample size determines the research outcome

▸ sample size affects research efficiencies

▸ sample size is often a major cost factor

▸ sample size determines the provider of the sample

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Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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