________ is(are) a valuable tool for discovering differences between and among multiple market segments.

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________ is(are) a valuable tool for discovering differences between and among multiple market segments.

________ is(are) a valuable tool for discovering differences between and among multiple market segments.

▸ t tests

▸ z tests

▸ Post hoc tests

▸ Analysis of variance

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Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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