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yan900906 yan900906
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2 years ago
Why is any correlation that is ≤ the absolute value of .20 typically uninteresting to marketing researchers?

▸ Because it never identifies a meaningful association between two variables

▸ It only raises additional issues that go beyond the scope of the calculations.

▸ It raises issues related to validity and accuracy.

▸ It rarely identifies a meaningful association between two variables.
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Marketing Research

Marketing Research


Edition: 9th
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loloelfifsdfjdloloelfifsdfjd
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2 years ago
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yan900906 Author
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This helped my grade so much Perfect
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