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triciababy1 triciababy1
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2 years ago
Mass marketing differs from differentiated marketing in that mass marketing ________.

▸ has one marketing mix for the entire market

▸ focuses on only a single market segment

▸ requires substantial resources

▸ sells a variety of products to several target customer groups

▸ targets a single location or even a single customer
Textbook 
Business in Action

Business in Action


Edition: 9th
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KimbletonKimbleton
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2 years ago
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triciababy1 Author
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2 years ago
Smart ... Thanks!
bahajo
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Yesterday
You make an excellent tutor!
Ctownsend
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2 hours ago
Thank you, thank you, thank you!
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