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triciababy1 triciababy1
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A year ago
Mass marketing differs from differentiated marketing in that mass marketing ________.

▸ has one marketing mix for the entire market

▸ focuses on only a single market segment

▸ requires substantial resources

▸ sells a variety of products to several target customer groups

▸ targets a single location or even a single customer
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Business in Action

Business in Action


Edition: 9th
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KimbletonKimbleton
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Brilliant ツ
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