Top Posters
Since Sunday
21
8
C
6
6
m
5
m
5
m
5
c
5
c
5
m
4
b
4
i
4
New Topic  
karamvir19 karamvir19
wrote...
Posts: 22
Rep: 0 0
2 weeks ago
Explain how a firm conducts test marketing for a new product.
Textbook 

Business in Action


Edition: 9th
Authors:
Read 4 times
1 Reply
Replies
Answer verified by a subject expert
Akabbett1Akabbett1
wrote...
Posts: 19
Rep: 0 0
2 weeks ago
Sign in or Sign up in seconds to unlock everything for free
More questions for this book are available here
During test marketing, the firm introduces the product in selected markets and monitors consumer reactions. Test marketing gives the marketer experience with marketing the product before going to the expense of a full introduction. For instance, producers of television programs can test shows in local or regional markets to gauge viewer appeal before going nationwide. Companies can also release products early to get feedback from potential customers before finalizing features and functions. Software developers often do so through beta versions. Test marketing can be expensive and time consuming, however, so not all companies choose to take this step with every new product.

This verified answer contains over 100 words.
1

Related Topics

wrote...
Posts: 22
Credits: 10

2 weeks ago
Good timing, thanks!
wrote...
Posts: 123
Credits: 125

Yesterday
Correct Slight Smile TY
wrote...
Posts: 167
Credits: 125

2 hours ago
Just got PERFECT on my quiz
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  96 People Browsing
 267 Signed Up Today
Related Images
 689
 216
 57
Your Opinion
What percentage of nature vs. nurture dictates human intelligence?
Votes: 303

Previous poll results: Who's your favorite biologist?