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During the final stage of development, large-scale production and distribution of the product begins ...
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During the final stage of development, large-scale production and distribution of the product begins ...
During the final stage of development, large-scale production and distribution of the product begins the process of ________.
▸ media relations
▸ crowdsourcing
▸ test marketing
▸ scalability
▸ product launch
Textbook
Business in Action
Edition:
9
th
Authors:
Bovee, Thill
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product launch
The final stage of development is commercialization, the large-scale production and distribution of products that have survived the testing process. This phase (also referred to as a product launch) requires the coordination of many activities-manufacturing, packaging, distribution, pricing, media relations, and customer communication.
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