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Rosa Rosa
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Which of the following offers better opportunities for manufacturers of specialized or low-volume products to reach customers?

▸ Increased shelf space

▸ Brand extension

▸ Dynamic pricing

▸ Online retailing

▸ Bundling
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Business in Action

Business in Action


Edition: 9th
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aupadhay287aupadhay287
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Online retailing

Online retailing presents much better opportunities for large numbers of specialized and low-volume products. Without the physical limitations of a bricks-and-mortar facility, online retailers can offer a much greater variety of products.
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