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mitch44 mitch44
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3 weeks ago
________ refer to printed or digital certificates that offer discounts on particular items and are redeemed at the time of purchase.

▸ Coupons

▸ Rebates

▸ Premiums

▸ Trade allowances

▸ Trade promotions
Textbook 

Business in Action


Edition: 9th
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hhortonhhorton
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Coupons

The biggest category of consumer promotion is coupons, printed or digital certificates that spur sales by giving buyers a discount when they purchase specified products.

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