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________ refer(s) to intermediaries that sell products to other intermediaries for resale or to ...
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________ refer(s) to intermediaries that sell products to other intermediaries for resale or to ...
________ refer(s) to intermediaries that sell products to other intermediaries for resale or to organizations for internal use.
▸ Retailers
▸ Wholesalers
▸ Department store
▸ Specialty store
▸ Convenience store
Textbook
Business in Action
Edition:
9
th
Authors:
Bovee, Thill
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Wholesalers
Intermediaries can be grouped into two general types: wholesalers and retailers. Wholesalers sell to organizational customers, including other wholesalers, companies, government agencies, and educational institutions. In turn, the customers of wholesalers either resell the products or use them to make products of their own.
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