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berry berry
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A year ago
Direct marketing differs from advertising in that direct marketing ________.

▸ is carried by someone else's medium

▸ promotes the features and benefits of specific products

▸ sends the same message to the largest number of potential customers

▸ involves the purchase of time or space in other media

▸ often uses personally addressable media
Textbook 
Business in Action

Business in Action


Edition: 9th
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blf1210blf1210
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A year ago
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