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berry berry
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Direct marketing differs from advertising in that direct marketing ________.

▸ is carried by someone else's medium

▸ promotes the features and benefits of specific products

▸ sends the same message to the largest number of potential customers

▸ involves the purchase of time or space in other media

▸ often uses personally addressable media
Textbook 

Business in Action


Edition: 9th
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blf1210blf1210
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often uses personally addressable media

Direct marketing can differ from advertising in important ways, such as it often uses personally addressable media, such as letters and email messages, to deliver targeted messages to individual consumers or organizational purchasers.

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