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hurtmaybe hurtmaybe
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Push strategy differs from pull strategy because in push strategy a producer ________.

▸ appeals directly to end customers

▸ uses integrated marketing communications

▸ focuses on wholesalers or retailers

▸ uses reminder advertising

▸ uses "bait and switch" advertising
Textbook 

Business in Action


Edition: 9th
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webmom2008webmom2008
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focuses on wholesalers or retailers

With a push strategy, a producer focuses on intermediaries, trying to persuade wholesalers or retailers to carry its products and promote those products to their customers. Conversely, with a pull strategy, the producer appeals directly to end customers.

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