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birdseye birdseye
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6 years ago
There are two basic types of promotion strategy: push and pull.  In pull strategy, demand is created by
a. directing efforts at salespeople.
b. directing efforts at intermediaries.
c. blitz media campaigns.
d. lobbying government officials.
e. directing efforts at consumers.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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birdseye Author
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#2
6 years ago
Thanks for the quick answer
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