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hurtmaybe hurtmaybe
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2 years ago
Push strategy differs from pull strategy because in push strategy a producer ________.

▸ appeals directly to end customers

▸ uses integrated marketing communications

▸ focuses on wholesalers or retailers

▸ uses reminder advertising

▸ uses "bait and switch" advertising
Textbook 
Business in Action

Business in Action


Edition: 9th
Authors:
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webmom2008webmom2008
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2 years ago
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