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steveberrings steveberrings
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4 months ago
A company is considering taking over a firm that has a very good company image. The company image cannot be assessed in financial terms and has no direct link to the change in cash flows. How should the company's image be classified within the context of this decision?

▸ intangible

▸ opportunity cost

▸ sunk cost

▸ externality
Textbook 
Corporate Finance

Corporate Finance


Edition: 5th
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julie5julie5
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4 months ago
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steveberrings Author
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4 months ago
Just got PERFECT on my quiz
shimyshiguy
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Yesterday
Helped a lot
lipop
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2 hours ago
Smart ... Thanks!
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