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steveberrings steveberrings
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A month ago
A company is considering taking over a firm that has a very good company image. The company image cannot be assessed in financial terms and has no direct link to the change in cash flows. How should the company's image be classified within the context of this decision?

▸ intangible

▸ opportunity cost

▸ sunk cost

▸ externality
Textbook 
Corporate Finance

Corporate Finance


Edition: 5th
Author:
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julie5julie5
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A month ago
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steveberrings Author
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A month ago
Smart ... Thanks!
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Just got PERFECT on my quiz
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Brilliant
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