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Statingu Statingu
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Posts: 2996
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9 years ago
"Increasing market share" and "increasing profit" is a poor objective because:
A) it doesn't mention quality.
B) it is not stated in quantitative terms.
C) it doesn't assign responsibility.
D) it is too challenging.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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#1
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9 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
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#2
9 years ago
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!
wrote...
#3
9 years ago
You're welcome Wink Face Love sharing my knowledge with the world
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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