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Statingu Statingu
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Posts: 2996
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9 years ago
________ is one of the two approaches to measuring brand equity and these represent how customers have actually responded to the brand.
A) Intermediate measures
B) Psychological measures
C) Behavioral measures
D) Response measures
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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9 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
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#2
9 years ago
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!
wrote...
#3
9 years ago
You're welcome Wink Face Love sharing my knowledge with the world
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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