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Statingu Statingu
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Posts: 2996
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8 years ago
Identify the approach that develops perceptual maps based only on customer-based judgments of brand similarity.
A) cluster analysis
B) canonical correlation
C) preference regression
D) multidimensional scaling
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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8 years ago
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Statingu Author
wrote...
#2
8 years ago
That makes a lot sense now. Thanks again.
wrote...
#3
8 years ago
Happy to help a friend!
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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