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Statingu Statingu
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8 years ago
In this situation, the manager has set a price that is higher than the target market is willing to pay. The customer looks at this situation as a bad deal and, unless the company has a monopoly or some other kind of market power, does not buy. Identify the situation.
A) perceived value > price > cost
B) price > perceived value > cost
C) price > cost > perceived value
D) perceived value > cost > price
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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8 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
wrote...
8 years ago
This is wonderful, thank you for the help, I appreciate it a lot!
wrote...
8 years ago
I welcome any best answer votes! Happy to be part of this community.
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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