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Statingu Statingu
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8 years ago
Which of the following statements is true regarding integrated marketing communications (IMC)?
A) It uses different elements of the marketing mix during different stages of the product life cycle.
B) It uses different elements of the marketing mix to reach different targeting audience.
C) It coordinates different elements of the marketing mix to prevent customer confusion from conflicting messages.
D) According to IMC, price should not be considered as a communication tool.
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Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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8 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
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#2
8 years ago
That makes a lot sense now. Thanks again.
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#3
8 years ago
I welcome any best answer votes! Happy to be part of this community.
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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