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a8oobra a8oobra
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8 years ago
All of the following are accurate descriptions of integrated marketing communications (IMC), except which one?
A) IMC calls for recognizing all contact points where the customer may encounter the company, its products, and its brands.
B) IMC builds a strong brand identity in the marketplace by tying together all of a company's images and messages.
C) IMC means that a company's PR materials, direct mail campaign, and advertising are independent in terms of look and feel of the company's Web site.
D) IMC means that all corporate messages, positioning and images, are coordinated across all marketing communications venues.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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7 years ago
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a8oobra Author
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#2
7 years ago
White Heavy Checkmark Correct!
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#3
7 years ago
Thanks for the feedback
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