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In the marketing mix, where does integrated marketing communications belong?

Sitki

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In the marketing mix, where does integrated marketing communications belong?

In the marketing mix, where does integrated marketing communications belong?
A) Pricing decisions
B) Product design
C) Promotion
D) Distribution

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

Read 91 times

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mafica

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Sitki Author

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#2

5 years ago

Yup, correct Slight Smile

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