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Statingu Statingu
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9 years ago
If we plot the traditional trade-off between richness and reach with reach plotted on the X-axis and richness on the Y-axis, identify the channel of communication that would be at the upper left of the line.
A) radio
B) TV
C) personal selling
D) magazine
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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9 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
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#2
9 years ago
That makes a lot of sense lol Where was my head.

Marking this thread solved!
wrote...
#3
9 years ago
You're welcome Wink Face Love sharing my knowledge with the world
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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