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Statingu Statingu
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Posts: 2996
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9 years ago
Which of the following approaches to budgeting is the ultimate in "advertising as a cost of doing business" thinking and is similar in spirit to the percentage-of-sales method?
A) decision calculus
B) affordability
C) experimentation
D) competitive parity
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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8 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
wrote...
#2
8 years ago
That makes a lot sense now. Thanks again.
wrote...
#3
8 years ago
I welcome any best answer votes! Happy to be part of this community.
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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