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Uomo Uomo
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8 years ago
Paul Kite owns a chain of ice cream stores in New England. To draw attention to his stores, he adopted a very colorful and distinctive logo several years ago, which depicts a funny looking cow churning ice cream. Recently, a dairy company asked Paul if it could use a characterization of his funny looking cow on a line a yogurt it is coming out with, and offered to pay Paul's company 3 cents for every carton of yogurt it sells that has the cows image on the carton. If Paul accepts this proposal, he will need to enter into a ________ agreement with the dairy.
A) new product development
B) joint venture
C) licensing
D) exporting
E) strategic alliance
Textbook 
Entrepreneurship: Starting and Operating a Small Business

Entrepreneurship: Starting and Operating a Small Business


Edition: 3rd
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Registered in a two-year entrepreneurship course
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fashionfashion
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8 years ago
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Uomo Author
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#2
8 years ago
I really needed this!
Registered in a two-year entrepreneurship course
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