Top Posters
Since Sunday
w
3
w
3
e
3
3
r
3
g
2
2
b
2
M
2
V
2
f
2
c
2
Home Q & A Board Other Fields Homework Help Business Management
New Topic  
Uomo Uomo
wrote...
Go to Answer
Posts: 1648
Rep: 5 0
8 years ago
Paul Kite owns a chain of ice cream stores in New England. To draw attention to his stores, he adopted a very colorful and distinctive logo several years ago, which depicts a funny looking cow churning ice cream. Recently, a dairy company asked Paul if it could use a characterization of his funny looking cow on a line a yogurt it is coming out with, and offered to pay Paul's company 3 cents for every carton of yogurt it sells that has the cows image on the carton. If Paul accepts this proposal, he will need to enter into a ________ agreement with the dairy.
A) new product development
B) joint venture
C) licensing
D) exporting
E) strategic alliance
Textbook 
Entrepreneurship: Starting and Operating a Small Business

Entrepreneurship: Starting and Operating a Small Business


Edition: 3rd
Authors:
Read 208 times
2 Replies
Registered in a two-year entrepreneurship course
Replies
Answer verified by a subject expert
fashionfashion
wrote...
#1
Top Poster
Posts: 1453
Rep: 80 0
8 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Uomo Author
wrote...
#2
8 years ago
I really needed this!
Registered in a two-year entrepreneurship course
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  681 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 221
  
 695
  
 1675
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 486
Previous poll results: What percentage of nature vs. nurture dictates human intelligence?