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Home Q & A Board Other Fields Homework Help Business Marketing
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79ed 79ed
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8 years ago
A company that makes its marketing program elements uniform, targeting an entire region with similar products, is demonstrating ________.
A) customization
B) standardization
C) differentiation
D) segmentation
Textbook 
International Business: The Challenges of Globalization

International Business: The Challenges of Globalization


Edition: 7th
Author:
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kelbakelba
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8 years ago
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hehel

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79ed Author
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#2
8 years ago
Phenomenal!
wrote...
#3
8 years ago
This question was tough, thank you for the feedback... also, please mark as solved
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