Top Posters
Since Sunday
5
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
Home Q & A Board Other Fields Homework Help Human Resources Public Relations
New Topic  
a8oobra a8oobra
wrote...
Go to Answer
Posts: 3806
Rep: 13 1
8 years ago
All of the following statements are accurate descriptions of an undifferentiated marketing strategy, except which one?
A) The strategy relies on mass distribution and mass advertising, and it aims to give the product a superior image in people's minds.
B) Most modern marketers are optimistic about the strategy in the future.
C) A firm using this strategy might decide to ignore market differences and target the whole market with one offer.
D) Mass marketers often have trouble competing with more focused firms that do a better job of satisfying the needs of specific segments and niches.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 124 times
3 Replies
Replies
Answer verified by a subject expert
magnasmagnas
wrote...
#1
Top Poster
Posts: 3806
Rep: 33 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

a8oobra Author
wrote...
#2
7 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
wrote...
#3
7 years ago
I'll be around for the next little bit if you need anything else
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1229 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 772
  
 724
  
 719
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 352
Previous poll results: Which is the best fuel for late night cramming?