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a8oobra a8oobra
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Posts: 3806
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8 years ago
Volvo's positioning hinges upon safety, reliability, roominess, and styling, all for a price that is higher than average but seems fair for this mix of benefits. Volvo uses a _____ strategy.
A) head-on positioning
B) marketing
C) mix
D) value proposition
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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7 years ago
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a8oobra Author
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#2
7 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
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#3
7 years ago
PM me if you need more help
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