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Sears routinely customizes its store's merchandise and promotions to match its specific clientele. C

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Sears routinely customizes its store's merchandise and promotions to match its specific clientele. C

Sears routinely customizes its store's merchandise and promotions to match its specific clientele. Citibank provides different mixes of banking services in its branches, depending on neighborhood demographics. Both Sears and Citibank use _____ to tailor brands and promotions to the needs and wants of local customer groups.
A) mass customization
B) micromarketing
C) macromarketing
D) local marketing

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Marketing: An Introduction

Edition: 7^th

Author: Marketing: An Introduction

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magnas

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