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a8oobra a8oobra
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8 years ago
The _____ concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumer's and society's well being.
A) selling concept
B) societal-marketing concept
C) marketing concept
D) product concept
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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7 years ago
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a8oobra Author
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#2
7 years ago
Thinking Face Makes sense, thank you
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#3
7 years ago
Thanks for the feedback
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