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a8oobra a8oobra
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7 years ago
What is the difference between supermarkets, convenience stores and discount stores? Explain.
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Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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 Supermarkets include a relatively large, low-cost, low-margin, high-volume, self- service operation designed to serve the consumer's total needs for food and household goods. Convenience stores include relatively small stores located near residential areas, open long hours seven days a week, and carrying a limited line of high-turnover convenience products at slightly higher prices. More than 60 percent of convenience store revenue comes from sale of gasoline, and more than 50 percent of in-store revenues are from cigarettes and beverage sales. Many convenience stores are shedding their image of a "truck stop," where men go to buy cigarettes, beer, and magazines, and instead offer freshly prepared foods and cleaner, safer environments. Many are also applying micromarketing, tailoring each store's merchandise to the specific needs of its surrounding neighborhood. Many stores in Hispanic neighborhoods carry Spanish-language magazines and other goods catering to the specific needs of Hispanic consumers. Discount stores carry standard merchandise sold at lower prices with lower margins and higher volumes.
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a8oobra Author
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7 years ago
White Heavy Checkmark Correct!
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7 years ago
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