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a8oobra a8oobra
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8 years ago
What is our business? Who is our customer? What do our customers value? What should our business be? All these simple-sounding questions define a firm's _____.
A) marketing and functional strategies
B) mission statement
C) business portfolio
D) objectives and goals
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
Thinking Face Makes sense, thank you
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#3
8 years ago
Thanks for the feedback
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