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matashola matashola
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7 years ago
A business determines that 75% of its customers are satisfied.  This business also learns that 80% of a leading competitor’s customers are satisfied.  If this business implements a program to reach 80% customer satisfaction, this is called _____.
a.   competitive parity
b.   focused value proposition
c.   managing to the averages
d.   wide-angle view of customer satisfaction
e.   forward-looking indicator
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Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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7 years ago
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matashola Author
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7 years ago
My friend got the same as you Smiling Face with Open Mouth
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