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a8oobra a8oobra
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Posts: 3806
8 years ago
A vendor for Ford Motor Company received the following message from Ford's marketing manager: "As we move forward during the 21st century, it is incumbent upon us to inform you that Ford is committed to building profitable customer relationships by creating environmentally better cars and getting them to market faster at lower costs." The marketing manager is referring to Ford's _____.
A) marketing strategy
B) marketing tactics
C) mission statement
D) business portfolio
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 276 times
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magnasmagnas
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Posts: 3806
7 years ago
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