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a8oobra a8oobra
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8 years ago
All of the following are problems with matrix approaches, except which one?
A) Formal planning approaches can place too much emphasis on market-share growth or growth through entry into new markets.
B) Many firms have dropped formal matrix methods in favor of more customized approaches that are better suited to their specific situations.
C) Many companies often too quickly abandon, sell, or milk to death their healthy mature businesses.
D) Many companies can plunge into unrelated and new high-growth businesses that they did not know how to managewith bad results.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
Thinking Face Makes sense, thank you
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#3
8 years ago
Thanks for the feedback
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