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a8oobra a8oobra
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8 years ago
All of the following are major internal sources of new-product ideas, except which one?
A) Intrapreneurial programs that encourage employees to think and develop new-product ideas is a good way to generate ideas.
B) Good ideas come from watching and listening to customers.
C) Some companies employ creative approaches, including both "method and madness" in helping them to generate new product ideas.
D) Picking the brains of company executives, scientists, engineers and salespeople is a good way to generate ideas.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
7 years ago
Thinking Face Makes sense, thank you
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#3
7 years ago
Good Slight Smile
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