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a8oobra a8oobra
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8 years ago
All of the following are accurate descriptions of direct marketing, except which one?
A) Direct marketing is not an approach for communicating directly with customers.
B) Direct marketing means direct distribution from producer to consumer with no intermediaries.
C) Direct marketing is a supplementary channel or medium to some marketers for marketing their goods.
D) With the advent of the Internet, direct marketing has undergone a major transformation.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
7 years ago
White Heavy Checkmark Correct!
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#3
7 years ago
I'll be around for the next little bit if you need anything else
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