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a8oobra a8oobra
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Posts: 3806
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8 years ago
All of the following are accurate descriptions of consumer perceptions of price and value, except which one?
A) Buyers exchange something of value to get something of value in return from the sellers.
B) In the end, the consumer will decide whether a product's price is right.
C) Effective, buyer-oriented pricing involves understanding how much value consumers place on the benefits they receive from the product and setting a price that fits this value.
D) Pricing decisions, like other marketing mix decisions, must be seller-oriented.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
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#2
8 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
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#3
8 years ago
I'll be around for the next little bit if you need anything else
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