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All of the following are accurate descriptions of conditions necessary for market-skimming pricing s

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All of the following are accurate descriptions of conditions necessary for market-skimming pricing s

All of the following are accurate descriptions of conditions necessary for market-skimming pricing strategy to work, except which one?
A) The product's quality and image must support its higher price.
B) Production and distribution costs must fall as sales volume increases.
C) Enough buyers must want the product at that high price.
D) Competitors should not be able to enter the market easily and undercut the high price.

Textbook

Marketing: An Introduction

Edition: 7^th

Author: Marketing: An Introduction

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