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Theaters and sports' teams sell season tickets at less than the cost of single tickets; hotels sell

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Theaters and sports' teams sell season tickets at less than the cost of single tickets; hotels sell

Theaters and sports' teams sell season tickets at less than the cost of single tickets; hotels sell specially-priced weekend packages that include room, meals, and entertainment; and Internet service providers sell packages that include Web access. _____ can promote the sales of products consumers might not otherwise buy, but the combined price must be low enough to get them to buy the entire package.
A) Optional-product pricing
B) Captive-product pricing
C) Product-bundle pricing
D) Discount pricing

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Marketing: An Introduction

Edition: 7^th

Author: Marketing: An Introduction

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a8oobra Author

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7 years ago

Correct!

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magnas

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7 years ago

Good

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