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a8oobra a8oobra
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Theaters and sports' teams sell season tickets at less than the cost of single tickets; hotels sell specially-priced weekend packages that include room, meals, and entertainment; and Internet service providers sell packages that include Web access. _____ can promote the sales of products consumers might not otherwise buy, but the combined price must be low enough to get them to buy the entire package.
A) Optional-product pricing
B) Captive-product pricing
C) Product-bundle pricing
D) Discount pricing
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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a8oobra Author
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#2
9 years ago
White Heavy Checkmark Correct!
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9 years ago
Good Slight Smile
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