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a8oobra a8oobra
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8 years ago
_____ are electronic monitoring systems that link consumer's exposure to television advertising and promotion (measured using TV meters) with what they buy in stores (measured using store checkout scanners)
A) People meters
B) A.C. Nielson Corporation
C) Single-source data systems
D) MIS
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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a8oobra Author
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#2
8 years ago
White Heavy Checkmark Correct!
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#3
8 years ago
Good Slight Smile
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