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a8oobra a8oobra
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8 years ago
Macy's is unsure of its positioning/image in the consumers' eye. Hence, it needs to first identify the relevant factors (choice criteria) used by households in selecting the department store. The research approach best suited for this purpose is _____.
A) experimental research
B) observational research
C) focus group research
D) survey research
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Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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a8oobra Author
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#2
7 years ago
White Heavy Checkmark Correct!
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#3
7 years ago
Good Slight Smile
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