.Differentiate between the "Old Economy" and the "New Economy."

The Old Economy revolved around manufacturing companies that focused mainly on standardizing their production, products, and business processes. The main focus was on brand building to tout the advantages of their standardized market offerings. Through standardization and branding, manufacturers hoped to grow demand and take advantage of economies of scale. In contrast, the New Economy revolves around information businesses. Information has the advantage of being easy to differentiate, customize, personalize, and send at incredible speeds over networks. Businesses have become more adept at personalization of messages.

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