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a8oobra a8oobra
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8 years ago
All of the following are accurate reasons why manufacturers give some of the selling job to channel partners, except which one?
A) The use of intermediaries results from their greater efficiency in making goods available to target markets.
B) Intermediaries transform the assortments of products made by producers into the assortments wanted by consumers.
C) Manufacturers give up some control over how and to whom the products are sold.
D) Through their contacts, experience, specialization, and scale of operation, intermediaries usually offer the firm more than it can achieve on its own.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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a8oobra Author
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#2
8 years ago
White Heavy Checkmark Correct!
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#3
8 years ago
Thanks for the feedback
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