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a8oobra a8oobra
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Posts: 3806
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8 years ago
Magazines as media are a major medium in Italy and a minor one in Austria. Newspapers are national in the U.K. but are only local in Spain. Global marketers following a communication adaptation strategy need to take _____ into consideration as it varies from country to country.
A) product adaptation
B) media availability
C) media exposure
D) media expenditure levels
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
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#2
7 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
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#3
7 years ago
Good Slight Smile
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