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a8oobra a8oobra
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8 years ago
How can an understanding of buyer characteristics (cultural, social, personal, and psychological) that influence consumer lifestyles, be utilized by Dell computers to develop an effective marketing strategy for a new notebook computer, targeting younger Generation Yers (20-somethings) and baby boomers? Discuss.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
Thinking Face Makes sense, thank you
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#3
8 years ago
Good Slight Smile
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