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a8oobra a8oobra
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8 years ago
_____ is a principle of enlightened marketing that holds that a company should make marketing decisions by considering consumers' wants, company's requirements, consumers' long-run interests, and society's long-run interests.
A) value marketing
B) consumer-oriented marketing
C) societal marketing
D) sense-of-mission marketing
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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a8oobra Author
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#2
7 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
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#3
7 years ago
Good Slight Smile
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