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IMevolving IMevolving
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8 years ago
The BCG Matrix limitations include all of these except:
A) other variables such as size of market and competitive advantages are not considered.
B) not reflecting divisional or industry growth over time.
C) viewing every business as a star, cash cow, dog or question mark can be an oversimplification.
D) not allowing a company to be classified as somewhere in between two categories.
E) requiring at least three years' worth of data.
Textbook 
Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases


Edition: 11th
Author:
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Gina991Gina991
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7 years ago
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IMevolving Author
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#2
7 years ago
Awesome answer, can't thank you enough Upwards Arrow
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#3
7 years ago
I hope you have the confidence to answer the rest
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