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nailat nailat
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7 years ago
A general benefit shows how a feature can be helpful to a buyer, but it does not relate to a specific need expressed by the buyer.
True or False?
Textbook 
Selling Today: Creating Customer Value

Selling Today: Creating Customer Value


Edition: 13th
Authors:
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NicroNicro
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7 years ago
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nailat Author
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#2
7 years ago
Awesome! Thanks
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