The strategy that has the primary intent to enhance the image of the supporting company is known as ...

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The strategy that has the primary intent to enhance the image of the supporting company is known as ...

The strategy that has the primary intent to enhance the image of the supporting company is known as
A) not-for-profit marketing alliances.
B) cause-related marketing.
C) strategic piggybacking.
D) direct investment.
E) licensing.

Textbook

Strategic Management in Action

Edition: 6^th

Author: Coulter

Read 234 times

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